The dream must win to the business

[Juan Carlos Araujo]

Since I said it in my previous delivery I believe that
the first problem that we have in Playboy is that 
stop being a dream,that day after day was forming a
wonderful magazine and passing to be  Playboy
Enterprises , Now with  Internet  business , stopping
a bit of side to the printed edition that is really
the mother of everything. The style and the format of
the magazine was always different from any other one.
The change of format was a hard blow for the magazine
and the style of the covers transform Playboy into a
magazine similar to others. When one was going to buy
to a kiosk with a simple glimpse could  distinguish to
Playboy of the others magazines thing that today does
not happen. I visit the United States in 4
opportunities and I was in cities as New York, Miami,
Tampa, Chicago, San Francisco, Las Vegas, Los Angels
,San Diego, and could see that was not easy to buy a
Playboy .The distribution seems with problems and
points of sale have got lost. The covers as  September
1960, December 1962 , April 1963 ,December 1973 , July
1974 and many others They are not seen in Playboy
today. Probably after many years of fighting against
imitators (Penthouse, Hustler, Maxim, etc) today
Playboy is fighting against Playboy. Probably the same
effort is not done with the printed edition that with
Internet and because of it in spite of the fact that
those that  loved Playboy we will continue doing it,
we have the danger of destroying the dream that no
copy could till now.Thank you for your patience and
I'm sorry for my bad english I hope that you can
understand me.
Juan Carlos
Buenos Aires Argentina

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