TV commercials for Playboy?

[Brian Sorgatz]

Peggy Wilkins wrote:
>Personally I believe that there is a deeper issue here than what
>celebrity feature can sell more issues.  There is a problem with
>distributing PLAYBOY; there is a problem with displaying PLAYBOY in
>many markets; and unfortunately, there is a stigma associated with
>buying PLAYBOY.  I'm sure none of this is news to any of us.  The
>celebrity features can overcome this to a certain extent, but this can
>only be on a hit-or-miss basis.  If the distribution, display, and
>public perception problems are addressed directly -- perhaps making it
>much easier to find and buy PLAYBOY than it currently is -- some of
>this could change.  Unfortunately there are no easy solutions to these
>issues -- but I feel they can still be addressed.  I suspect that
>addressing these things could have a significant impact on PLAYBOY's
>newsstand sales.  I'd sure like to see them try.

Twice on this list, I have suggested TV commercials to relieve the stigma 
associated with Playboy. What does everyone else think about this idea? What 
other ideas does anyone have to achieve the same goal?

Brian Sorgatz