commercials

[Gretchen Edgren]

Yes, if Playboy is going to try to win over readers who might believe the
radical fem/right-wing Christian attacks on the magazine that have damaged
circulation and (especially) advertising, the commercials will have to be
very subtle and low-key. How about having writers/successful
Playmates/artists/cartoonists talking about what the magazine means to them?
How having Playboy around for 50 years has made a difference? This won't
help with the younger guys, probably, but the Maxim-type changes should
attract them. The choice of media outlets would also be important, obviously.

 

gretchen