The "Urbane Sophisticated Man"... and Woman?
Mark Tomlonson
tomlonson@wmich.edu
Fri, 07 Feb 2003 13:46:54 -0500
Steve Sloca wrote:
>I agree that, as conceived by Hefner in 1953 and continued for several
>decades, Playboy was targeted to the "urbane sophisticated man" in the
>20-45 year old age group.
>
I think the audience is still the urbane, sophisticated reader, the
opposite of the "quarter-educated" crowd Dan mentioned. As Steve pointed
out later in his post, this audience now includes women.
I was pondering this very question at a stoplight yesterday. Is there
anything today that is urbane? Is intellectual discussion prized? Or are
we content with talk-radio style rantings?
If we can define modern urbane then I think we've found the place
Playboy ought to go.
Mark Tomlonson
Kalamazoo MI