readers

[John De Risi]

I don't know, Maxim, FHM, SI, etc. don't seem to have a problem
reaching young readers. I think the perception of Playboy as "your
father's magazine" is what needs to change. The reality is the almost
5 million of Playboy's readers are between 18-34, and that Playboy
draws more men 18-24 than any other men's mag.

John 

-----Original Message-----
From: Gretchen Edgren [mailto:budsms@ix.netcom.com]
Sent: Monday, March 10, 2003 6:35 PM
To: playboy50@mozart.lib.uchicago.edu
Subject: readers

Re Brad's observation, does anybody fear that the problem is that young
people won't read anything, at least not in printed form? e-mails, cell
phones, rap, reality TV grab attention, but the print media in general seem
to be in deep doodoo.

I hope not, but I really wonder. 

gretchen