Revamping an old horse
Thu, 13 Mar 2003 10:56:26 -0500
Yesterday, in between standing out in freezing rain to get my radio
station working, I attended a staff meeting where we talked about the
declining audience for classical music radio *the way we are presenting
it*. The focus of the meeting was how we can re-invent ourselves to
present classical music in a way that our present audience wants. In the
end some sacred cows ended up going to the "Happy Meal Hunting Grounds"
(How can you drop that program? It's been on the air for 25 years!) but
our core mission of providing classical music has not changed.
There are parallels to what Playboy is facing in terms of positioning
itself for its *current* audience. Maybe a talking point for us is to
try to reach a concensus on what the core elements of Playboy are.
To start us out:
1. Beautiful women, presented artfully and naked.
2. A sense of fun, relaxation
3. A sense of sophistication
Any other thoughts on core values? e.g., if the magazine has plenty of
beautiful women, is the Playmate a neccessity?