Simple solution...two magazines.

[Brian Sorgatz]

Brian Wallace wrote:
>. . . [B]oth "Esquire" and "G.Q."
>have sort of gone to this "Playboy Classic" concept
>and they are getting killed out there aren't they?

I don't think this is relevant, for a couple of reasons. First of all, 
Esquire and G.Q. lose market share to Playboy, which, even after all these 
years of decline, is still a better magazine. Secondly, even if more 
sophisticated articles don't help Playboy's circulation, they can't much 
hurt it. The intellectually disinclined will ignore that stuff but not be 
repelled by it.

Everyone, please don't get the two Brians on this list mixed up.
;)

Brian Sorgatz