Automotive Advertising

Donna Tavoso
Tue, 13 May 2003 19:17:17 -0500 (EST)

I don't think I explained myself correctly, while most of the Detroit
automakers won't advertise, they aren't at all adverse to being
featured editorially in the pages of the magazine - in fact they
actually solicit this.  My thought was that after seeing the editorial
feature of the cars, readers could write in then -- showing that yes,
they do more than look at the naked pictures.  My feeling is that this
would show the automakers that readers are involved with the book and
spend time with it something they don't believe.  A short sentence at
the end inquiring why you don't see advertising would not be amiss.