MRI: Men's magazine circ data

[Peggy Wilkins]

MRI is Mediamark Research Inc.

From
http://209.61.190.23/news2003/may03/may19/3_wed/news3wednesday.html

"MRI's audience data is based on 26,000 at-home, in-person interviews
with consumers, conducted in six-month waves of 13,000.  The spring
2003 report is based on interviews conducted between March 2002 and
May 2003."

                                   Men's
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     Magazine    Circ    2003     2002      %     readers med     med
                 (000)    aud      aud    change   copy    age     hh
                         (000)    (000)                           income

     Esquire       723    3,024    3,155   -4.15     4.18  40.9  56,463.0

       FHM       1,014    3,821             !        3.77  26.6  68,510.0
                                    
        GQ         793    5,511    6,208  -11.23     6.95  32.0  65,636.0

      Maxim      2,321   12,341   10,820   14.06     5.32  27.5  66,540.0

      Men's        647    6,263    5,728    9.34     9.68  33.3  66,431.0
     Fitness

   Men's Health  1,643    9,236    9,594   -3.73     5.62  35.4  66,450.0

      Men's        619    2,975    2,702   10.10     4.81  36.0  67,895.0
     Journal

     Playboy     3,196    9,764    9,590    1.81     3.06  33.2  53,246.0

      Stuff      1,079    4,912                      4.55  26.8  62,145.0

   Source: MRI's Spring 2003 and Spring 2002 Survey of the American Consumer

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