Sorry, suckers -- this is Maxim
Brian Sorgatz
bsorgatz@hotmail.com
Wed, 17 Sep 2003 10:21:20 -0700
Peggy Wilkins wrote:
> "Sorry, sucker. They're all real", say hosts Tiffany and Juli.
>
>That sentence positively reeks of Maxim, which is always calling their
>readers names. I don't find any sophistication at all in being called
>a sucker, it's funny but in a very juvenile way. We accept it from
>Maxim because it's what they do -- it's original for them.
Here's another example of an unwelcome Maximism: the title of the "Sleaze
Frame" feature, a guide to nude scenes of actresses on DVDs. I thought that
Hef founded PLAYBOY with a vision of a dignified approach to nudity and
sexuality. Cheesecake may always have a slight air of naughtiness about it,
but it's better when it's not *sleazy*.
On the bright side, PLAYBOY has been moving in the opposite direction with
its "Employee of the Month" feature, which is in the grand tradition of
Janet Pilgrim.
Brian Sorgatz