Sorry, suckers -- this is Maxim

Brian Sorgatz bsorgatz@hotmail.com
Wed, 17 Sep 2003 10:21:20 -0700


Peggy Wilkins wrote:
>    "Sorry, sucker. They're all real", say hosts Tiffany and Juli.
>
>That sentence positively reeks of Maxim, which is always calling their
>readers names. I don't find any sophistication at all in being called
>a sucker, it's funny but in a very juvenile way. We accept it from
>Maxim because it's what they do -- it's original for them.

Here's another example of an unwelcome Maximism:  the title of the "Sleaze 
Frame" feature, a guide to nude scenes of actresses on DVDs.  I thought that 
Hef founded PLAYBOY with a vision of a dignified approach to nudity and 
sexuality.  Cheesecake may always have a slight air of naughtiness about it, 
but it's better when it's not *sleazy*.

On the bright side, PLAYBOY has been moving in the opposite direction with 
its "Employee of the Month" feature, which is in the grand tradition of 
Janet Pilgrim.

Brian Sorgatz