Why Read a Magazine? Why Produce a Magazine? Why PLAYBOY?

Why read or look at a magazine? Of course this question can be turned around and one can also ask how to produce a magazine that people want to look at and read.

I am a magazine junkie. Blah blah blah.

Key issues:

• There is a dynamic, mutually beneficial relationship between editors and readers: a positive feedback loop.
• It's all about producing/feeling a response: Emotional response, Visual response, Intellectual response, and even Tactile response.
• Fulfill readers' desire/need for services; fulfill it better than anyone else.