Automotive Advertising

[Donna Tavoso]

Instead of a petition or letters, I think a more unique approach would
be to actually write letters to the CEO's of these companies (go to
the top, that's who's making the decision not to advertise) after
seeing the product featured in the magazine, with a note about how
maybe it inspired you to visit a website or a store to check out the
product.  Of course, the note wouldn't be complete unless you
mentioned that you also checked out a competitors product as well
because you saw their ad.

I'm not sure if it would do any good, but it would be a more positive
approach to the situation and let them know how many consumers
actually read the magazine.

Donna