steve's message
Gretchen G. Edgren
budsms@ix.netcom.com
Mon, 03 Nov 2003 17:05:07 -0500
I can see Steve has put a lot of time and thought into this, and I agree
with a good deal of what he says. Unfortunately, the stock doesn't drive
everything in the magazine as much as the advertisers and their media
buyers do, and they are the ones to whom image is everything. They want
younger readers of a certain demographic, and they have dissed Playboy as
"your father's magazine." That's the real reason for shorter, Maxim-style
stuff.
gretchen